About Us

Born from the Northern California coastal town of Santa Cruz and the Colorado Rockies where outdoor pursuits are constant and always changing with the seasons. Bone On Sportswear is the Inspiration of family and friends who share in a constant pursuit for adventure and the desire to always challenge themselves.

Designed with adventures in mind Bone On Sportswear’s products are always looking for a tactical advantage while remaining stylish and timeless.

We believe in taking a chance while we still have a choice while treating every day as if it’s a new day.  Coast to coast and everywhere in-between is what drives Bone On Sportswear's seasonal collections. We travel  from California's coastlines through the Rockies, chasing pheasant in South Dakota or looking for salt water prize fish off the coast of Florida where introductions were made.

We believe in celebrating life and overcoming whatever obstacles gets in our way 

 Raise a glass and "Just Bone On"